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What’s Next for Your Affinity Partners? 5 Value-Add Program Ideas.
There are a number of ways to strengthen your relationship with your affinity partners. Excellent service and strong partner financial gains delivered through your services are certainly critical for...
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Conduct a Marketing Maturity Assessment of Your Affinity Marketing Efforts.
At SIGMA, we have developed a methodology for assessing the capacity and maturity of an affinity marketing organization. Based on over 25 years of direct marketing services experience in working with...
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Five Proven Ways to Improve Affinity Marketing Results
Having worked with a number of clients that market through affinity partners, SIGMA has identified a number of marketing best practices that have dramatically improved affinity marketing results....
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